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BBA in General Management (3 Years)
Management is the backbone of any successful organization, driving strategic decision-making,
efficient operations, and sustainable growth. An Online BBA in General Management is
meticulously crafted to equip you with the foundational skills needed to lead and manage
across diverse industries and sectors.
This program offers a dynamic curriculum that delves into key subjects, including Marketing,
Finance, Human Resource Management, and more, ensuring you comprehensively understand
the multifaceted business landscape and its demands. By immersing yourself in this
comprehensive curriculum, you’ll develop a versatile skill set that enables you to navigate
complex business challenges with confidence and proficiency.
Upon completion of the Online BBA General Management Program, you’ll emerge as a
well-rounded professional with the strategic vision, analytical acumen, and leadership skills
necessary to thrive in a competitive business environment. Graduates can pursue diverse
career opportunities across industries, including roles in management consulting, project
management, operations management, marketing management, human resources, business
development, and entrepreneurship.


  • Explore essential marketing principles to enhance business strategies
  • Learn fundamental project management skills for successful project execution
  • Understand human behavior in organizations for better teamwork
  • Develop proficiency in financial planning and analysis techniques

Online Learning Benefits:

  • Tutorial Recorded Videos Chapter level
  • Live Interactive Sessions (Webinar)
  • E-book: Self Learning Material in form of notes enables the learners easy understanding of the given topic
  • Discussion Forum On every course outcome
  • Practice Test: Question bank Chapter level
  • Simulated Case: Study Subject level
  • Study Guide: Bullet notes of evlery chapter explained in simpler way, chapter level
  • Web Resources: Articles / Ref. videos Subject level
  • Animated / Gamified Module Subject level

Programme Structure

Semester 1

  1. English
  2. Business Management
  3. Accounting for Business
  4. Modern Business Environment
  5. Business Regulatory Framework
  6. Quantitative Techniques for Management

Semester 2

  1. Marketing Management
  2. Organization Behavior and HRM
  3. Cost and Management Accounting
  4. Corporate Finance
  5. Introduction to Business Analytics
  6. Communicative English

Semester 3

  1. Managerial Economics
  2. Consumer Behavior
  3. Sales Management
  4. Technology for Business
  5. Environmental Science

Semester 4

  1. Macroeconomics
  2. Financial Markets and Instruments
  3. Services Marketing
  4. Advertising and Sales Promotion
  5. Entrepreneurship

Semester 5

  1. Brand Management
  2. Retail Marketing
  3. Digital Marketing and E- Commerce
  4. Research Methodology
  5. Personal and Managerial Electiveness

Semester 6

  1. Operations Management
  2. Strategic Management
  3. International Marketing
  4. Information Systems for Business
  5. Ethics and Values
  6. Research Project*

10+2 or its equivalent

Minimum 3 years & max 6 years

Fee Structure

Yearly Fee Plan: Rs. 40,000/-

Course Curriculum

No curriculum found !

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